This logo system was designed for a client's new boat called Not Tellin' II. The new boat called for a redesign of his beloved alligator character that adorned his first boat. The new illustration is full of color and personality, and cannot be confused with a dinosaur (the client's concern with his first boat). The illustration features the typical haul of a triumphant day of fishing– spotted seatrout and a roguish smile. The secondary gator head mark is for display on a smaller scale for items such as cups, koozies, or hats.
