This poster campaign is a modern redesign of a popular historical document. Taking it back to its roots, the objective was to understand why it was first established, how it failed to do its job at that time, and its impact on the nation today. The tree illustration depicts the Emancipation Oak, the site of the first southern reading of President Lincoln’s Emancipation Proclamation. It stands as a symbol of perseverance and hope. The original document serves as a texture in the background, as an indication of progress.
