B Smart Builders is a full-service contractor that specializes in remodels in the Fort Worth area. Their new logo positions them as professional and capable. While the old logo's ultra condensed type fits the entire company name, it lacks readability. The new logo shortened to just "B Smart", by which the company is often referred, paired with a clean, sturdy typeface optimizes legibility at a small and large scale. The new B Smart logo retains much of the same structure, but the red house linear element takes on a new silhouette in reference to the current office building. Overall the redesigned logo gives an elevated, and strong presence.
